The Potential Market Demand For Amari Kartini - 1688 Words

Amari Kartini is a leading designer brand in the field of women’s fashion. By working with traditional methods to create authentic jewellery through skilled artisans, Amari Kartini produces hand-crafted finery of the highest quality. Through using an international network of artisans to create products that satisfy consumers across an eclectic range of countries, this will work as an effective base to extend the company to additional nations. To this end, expanding the business operation to the United Arab Emirates opens a range of possibilities and potential success to the company. 1.2 Aim The aim of this report is to thoroughly analyse the potential market demand for Amari Kartini in the U.A.E and finally conclude the found evidence and provide recommendations as to how Amari Kartini can effectively expand to a foreign market. 1.3 Scope The scope of this report will be defined into three sectors. Identifying market segments for Amari Kartini in the U.A.E, outline a clear and suitable target market profile, and develop a positioning strategy that will effectively entice said targeted market to purchase Amari Kartini’s products. 1.4 Assumptions Delimitations The analysis and conclusions found in this report are ultimately based off secondary research. Therefore, without primary sources to act as a superintendent, the accuracy of this report depends entirely on the reliability and precision of the sources used on which the investigation was based. 2.0 MarketShow MoreRelatedAnalysis And Evaluation Of Market Demand For Amari Kartini s Luxury Goods And Jewellery1559 Words   |  7 Pagesreport provides an analysis and evaluation of market demand for Amari Kartini’s luxury goods and jewellery in United Arab Emirates. The paper will consist of three primary aspects of market analysis; market segment: outlining background and data on Dubai, target market profile: create and analyse a target market and positioning strategy: standardise approach. The report will address the risks concerning export such as: accessibility, growth potential and the consumer’s attitudes towards productsRead MoreGlobalization : The Economic And Financial Integration Of Economies Around The Globe1369 Words   |  6 Pagestheir business overseas. In today’s global market it reflects among the measures of economic activity going in the world economy. For the worldwide economy to be existing a rising share of the financial actions occur ring between countries to country who live in distinctive nations. It can involve trade, investments, production labour and also viewing its economic situations in nations and between nations. Globalisation has similar content as global market but it is more abroad. Globalization can